At Looker, we believe better decisions happen when everyone can access the right data the right way. BI and data visualization solutions were initially designed to build reports and dashboards. Delivering data experiences that support all the ways modern organizations make decisions requires a new approach.
The Looker Difference
A modern platform to turn insights into powerful data-driven experiences.
Experience the perks of the platform
Looker’s multicloud data platform goes beyond BI to help organizations deliver impact through data experiences that fit the way people work. Looker integrates seamlessly into business workflows, embeds into third-party systems, and enables companies to build their own data applications. All while delivering world-class business intelligence capabilities.
The Looker platform unlocks the value of your data to deliver insights with impact and create data experiences tailored for every part of your organization. Business executives, data analysts, application developers, data scientists, customers, and business partners. Anyone who needs data to do their jobs can benefit from Looker capabilities.
Customize your data experiences
Business intelligence
Simplify the creation of reports and dashboards and avoid stale data and siloed approaches to business logic with enterprise-class BI.
Embedded analytics
Tap into the value of your data. Embed data, visualizations, and insights right where users need them to improve efficiency and decision making.
Data delivery
Schedule and automate the distribution of reports, insights, data sets, and query results on common formats and platforms. Send alerts and updates when something changes.
Workflow integration
Use pre-built integrations in seconds, or build your own using Looker’s robust APIs. Support data science and other advanced analytics workflows.
Multicloud data platform
Deliver data where and when it’s needed, without being locked into a single interface or cloud environment and with the ability to go far beyond simple reports or dashboards.
The Looker data platform
Data wherever you need it. Across the web, on your mobile device, and right in your existing workflows.
| The Looker platform | Other Tools |
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Tailored data experiences. Embedded analytics to share data anywhere. Seamless integration with existing workflows and 3rd-party tools. Use data the way your organization needs to with robust APIs |
Data consumers have limited, confining ways to access data. Data is not available in-workflow, and users must log in to the analytics tool to open reports and dashboards |
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Data teams curate interactive data experiences, allowing users to build their own reports and dashboards |
Data teams focused on building reports and dashboards. Spend your resources on ad-hoc requests, not strategic initiatives |
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In-database architecture and automated data delivery eliminate repetitive data extraction tasks. Users always see data that is fresh |
Data teams waste hours extracting data for analysis. Cubes and extracts quickly become stale and need frequent updating |
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Unified, governed, and clear metrics make data analysis easy. All users inherit updates made to metrics or underlying data |
Isolated approaches to metrics and business logic. No governance of metrics and KPIs built into the system. Data chaos |
See it in action
How To Use Looker as a Business User
See how Looker works in an eCommerce company
Get a complete picture of your customer journey
Love your analytics
Business intelligence, big data analytics, or a 360° view of your customers. Looker can help. Talk to our data experts.