Adapt to the unique needs of your business. Streamline workflows and deliver data for use with APIs, SDKs, rule-based proactive alerts, scheduled reporting, embedded analytics, and more.
Experience the perks of the platform
How we experience data is not what it used to be. An effective dashboard is great, but the Looker platform opens up a world of possibilities. Get more value from your data by turning insights into powerful data-driven experiences for your users.
Modern BI & analytics
Create dynamic dashboards for more in-depth analysis. Give teams access to reliable data and support better reporting.
Integrated insights
The Looker platform works with your existing BI set up. Unify and empower your teams to make more effective, data-informed decisions.
Data-driven workflows
Save time and money by putting your data to work on your business. Looker’s platform is agile enough to stimulate workflows.
Custom applications
Provide a purpose-built tool that users need, while creating data-driven experiences that people love.
Modern APIs for integrated workflows
Build better products and monetize data
Provide customers the valuable data they need to increase revenue streams and reduce costs. Use git workflows and version history for easy collaboration at scale.
Secure governance across data
Supply a unified and accurate view of your data to keep your teams in sync. Develop data-driven experiences using data as code with LookML—an evolved abstraction of SQL.
Modernize your data technology stack
Centralize your data and deliver impactful insights accurately in a way that can adapt to changing demands. Enhance legacy BI systems with governed data that unifies teams.
Empower users, departments, or customers
Offer a self-serve data experience at scale that includes row-level exploration, interactive visualizations, data cataloging, data discovery, and more.
Peace of mind: a secure, future-proof architecture
Use multicloud hosting and an in-database architecture that complies with SOC 2 Type 2, GDPR, HIPAA, and more. Scale with enterprise-grade encryption, administration, user permissions, and content management.
Compare business intelligence tools
Compare top business intelligence tools and features and see why Looker stands out.
Architecture
Customization & Integration
Workflow & Reporting
Ease of Use
A modern, web-based solution designed to grow with your business needs.
| Looker | Other Tools |
|---|---|
| Flexible, multicloud platform can scale effortlessly to meet data and query volumes to help future-proof your data strategy |
Traditional Business Intelligence
Programs Designed for legacy databases that can require specialized set-up, maintenance and limit scale when data volume grows |
| When a question is asked, Looker writes a query directly to your underlying database for freshest available data. Browser-based experience can eliminate the need for software installation and maintenance — optimized for desktop, tablet & mobile |
Extract-Based Self Service Tools Data extract or cube generally required, data can become stale. Desktop software requirements can create additional administrative and IT overhead |
| Looker’s semantic model is built to support collaboration: it’s version controlled, and allows you to define a dimension or measure once to standardize metrics, which can reduce the need to manually update the metrics |
Data Visualization Software Business logic generally managed through manual SQL written by analysts, which can limit reuse and auditability |
| Looker leverages cloud native ML capabilities such as Google BQML or Amazon Sagemaker without relocating or moving your data, while giving customers and users model transparency and control |
Automated Machine Learning Solutions Algorithms that are generally hidden and inaccessible by customers and users |
Best-in-class integrations let you put your data to work for you.
| Looker | Other Tools |
|---|---|
| Robust APIs, SDKs, and dev tools enable opportunities to embed analytics and create new data experiences |
Data Visualization Software Chart-building focus can reduce customization, integration, and workflow options |
| Rich development framework allows you to build innovative products and monetize data |
Automated Machine Learning Products Generally have limited developer tools to embed analytics into workflows or to create new data experiences |
Consistent, live metrics can accelerate time-to-value of your data.
| Looker | Other Tools |
|---|---|
| Data teams create personalized data experiences so users can consume insights in dashboards, business applications, Slack, and more |
Traditional Business Intelligence Data teams may focus on building ad-hoc / repetitive reports and dashboards rather than strategic initiatives |
| Centralized modeling layer can create a trusted environment for users to interact with — without data extraction or SQL knowledge |
Automated Machine Learning Products Basic business intelligence capabilities around data visualization and exploration |
| Dynamic dashboards let you explore the underlying data for new questions and help provide transparency for improved decision making |
Extract-Based Self Service Tools Data teams can spend hours preparing data for analysis and updating data extracts and cubes |
Take control over your user experience.
| Looker | Other Tools |
|---|---|
| Analytics can be embedded or integrated within workflows, providing users with on-demand access to relevant insights |
Traditional Business Intelligence Data is generally unavailable within everyday workflows and collaboration tools, that can force users to open an analytics tool to view reports or dashboards |
| Universal semantic model can enable complex data to be simplified for end users with a curated catalog, pre-defined business metrics, and built-in transformation when queried |
Extract-Based Self Service Tools Business logic generally lives in local extract files, which can increase IT overhead and the risk for synchronization errors |
More about Looker
Love your analytics
Business intelligence, big data analytics, or a 360° view of your customers. Looker can help. Talk to our data experts.