Better insights, better outcomes

Make better decisions with the platform for data.

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Experience the perks of the platform

How we experience data is not what it used to be. An effective dashboard is great, but the Looker platform opens up a world of possibilities. Get more value from your data by turning insights into powerful data-driven experiences for your users.

Modern BI & analytics

Create dynamic dashboards for more in-depth analysis. Give teams access to reliable data and support better reporting.

Integrated insights

The Looker platform works with your existing BI set up. Unify and empower your teams to make more effective, data-informed decisions.

Data-driven workflows

Save time and money by putting your data to work on your business. Looker’s platform is agile enough to stimulate workflows.

Custom applications

Provide a purpose-built tool that users need, while creating data-driven experiences that people love.

Looker Architecture

Modern APIs for integrated workflows

Adapt to the unique needs of your business. Streamline workflows and deliver data for use with APIs, SDKs, rule-based proactive alerts, scheduled reporting, embedded analytics, and more.

Build better products and monetize data

Provide customers the valuable data they need to increase revenue streams and reduce costs. Use git workflows and version history for easy collaboration at scale.

Secure governance across data

Supply a unified and accurate view of your data to keep your teams in sync. Develop data-driven experiences using data as code with LookML—an evolved abstraction of SQL.

Modernize your data technology stack

Centralize your data and deliver impactful insights accurately in a way that can adapt to changing demands. Enhance legacy BI systems with governed data that unifies teams.

Empower users, departments, or customers

Offer a self-serve data experience at scale that includes row-level exploration, interactive visualizations, data cataloging, data discovery, and more.

Peace of mind: a secure, future-proof architecture

Use multicloud hosting and an in-database architecture that complies with SOC 2 Type 2, GDPR, HIPAA, and more. Scale with enterprise-grade encryption, administration, user permissions, and content management.

Compare business intelligence tools

Compare top business intelligence tools and features and see why Looker stands out.


A modern, web-based solution designed to grow with your business needs.

Looker Other Tools
Flexible, multicloud platform can scale effortlessly to meet data and query volumes to help future-proof your data strategy Traditional Business Intelligence Programs
Designed for legacy databases that can require specialized set-up, maintenance and limit scale when data volume grows
When a question is asked, Looker writes a query directly to your underlying database for freshest available data. Browser-based experience can eliminate the need for software installation and maintenance — optimized for desktop, tablet & mobile Extract-Based Self Service Tools
Data extract or cube generally required, data can become stale. Desktop software requirements can create additional administrative and IT overhead
Looker’s semantic model is built to support collaboration: it’s version controlled, and allows you to define a dimension or measure once to standardize metrics, which can reduce the need to manually update the metrics Data Visualization Software
Business logic generally managed through manual SQL written by analysts, which can limit reuse and auditability
Looker leverages cloud native ML capabilities such as Google BQML or Amazon Sagemaker without relocating or moving your data, while giving customers and users model transparency and control Automated Machine Learning Solutions
Algorithms that are generally hidden and inaccessible by customers and users

Customization & Integration

Best-in-class integrations let you put your data to work for you.

Looker Other Tools
Robust APIs, SDKs, and dev tools enable opportunities to embed analytics and create new data experiences Data Visualization Software
Chart-building focus can reduce customization, integration, and workflow options
Rich development framework allows you to build innovative products and monetize data Automated Machine Learning Products
Generally have limited developer tools to embed analytics into workflows or to create new data experiences

Workflow & Reporting

Consistent, live metrics can accelerate time-to-value of your data.

Looker Other Tools
Data teams create personalized data experiences so users can consume insights in dashboards, business applications, Slack, and more Traditional Business Intelligence
Data teams may focus on building ad-hoc / repetitive reports and dashboards rather than strategic initiatives
Centralized modeling layer can create a trusted environment for users to interact with — without data extraction or SQL knowledge Automated Machine Learning Products
Basic business intelligence capabilities around data visualization and exploration
Dynamic dashboards let you explore the underlying data for new questions and help provide transparency for improved decision making Extract-Based Self Service Tools
Data teams can spend hours preparing data for analysis and updating data extracts and cubes

Ease of Use

Take control over your user experience.

Looker Other Tools
Analytics can be embedded or integrated within workflows, providing users with on-demand access to relevant insights Traditional Business Intelligence
Data is generally unavailable within everyday workflows and collaboration tools, that can force users to open an analytics tool to view reports or dashboards
Universal semantic model can enable complex data to be simplified for end users with a curated catalog, pre-defined business metrics, and built-in transformation when queried Extract-Based Self Service Tools
Business logic generally lives in local extract files, which can increase IT overhead and the risk for synchronization errors

Love your analytics

Business intelligence, big data analytics, or a 360° view of your customers. Looker can help. Talk to our data experts.